Year: 2022
Client: McDonald’s
Creative Director: Zuzanna Duchniewska
Deputy Creative Director: Tomek Zieliński
Creative Team: Marcin Szmidt, Agnieszka Stachura, Ksawery Bajon
Agency Producer: Anna Mogilnicka
Senior Account Executive: Urszula Łysenko
Production Company: Papaya Films
Director: Piotr Matejkowski
Executive Producers: Kacper Sawicki, Paweł Bondarowicz, Tomasz Skrodzki
Producer: Kuba Galanty
Production Managers: Marta Stawska, Maciej Szrek
DP: Jakub Burakiewicz
Editor: Jakub Tomaszewicz
Production Designer: Paweł Dąbrowski
Costume Designer: Charlotte Tomaszewska
Make up: Gosia Sulima
Postproduction: RIOdePost
Colorist: Dominik Deras, Piotr Sasim
Audio Production: Juice Sound
Music: “Reputation”, writer: Gianluca Buccellati, artist: White China
Voice Over (name, studio): Kamila Suchan, Juice
Jingle singer: Sylwia Szczepankiewicz
Client: McDonald’s
Creative Director: Zuzanna Duchniewska
Deputy Creative Director: Tomek Zieliński
Creative Team: Marcin Szmidt, Agnieszka Stachura, Ksawery Bajon
Agency Producer: Anna Mogilnicka
Senior Account Executive: Urszula Łysenko
Production Company: Papaya Films
Director: Piotr Matejkowski
Executive Producers: Kacper Sawicki, Paweł Bondarowicz, Tomasz Skrodzki
Producer: Kuba Galanty
Production Managers: Marta Stawska, Maciej Szrek
DP: Jakub Burakiewicz
Editor: Jakub Tomaszewicz
Production Designer: Paweł Dąbrowski
Costume Designer: Charlotte Tomaszewska
Make up: Gosia Sulima
Postproduction: RIOdePost
Colorist: Dominik Deras, Piotr Sasim
Audio Production: Juice Sound
Music: “Reputation”, writer: Gianluca Buccellati, artist: White China
Voice Over (name, studio): Kamila Suchan, Juice
Jingle singer: Sylwia Szczepankiewicz
Project awarded in:
- 2023 Cannes Lions Award Shortlisted / Design / Spatial & Sculptural Exhibitions and Experiences / for "Better side of winter"
- 2023 Shots Awards EMEA Shortlisted / Ad of the Year: Production and Styling
- 2023 KTR for "Better Side of Winter" / GOLD / BEST OF ENTERTAINMENT
- 2023 KTR for "Better Side of Winter" / 5x GOLD in categories: Art Direction & Event & Design in public spaces & Craft Photography & Entertainment
- 2023 KTR for "Better Side of Winter" / SILVER / Craft Video Scenography
- 2023 KTR for "Better Side of Winter" / 2x BROWN in: Branded Events & Design Installation
- 2023 Cannes Lions Award Shortlisted / Design / Spatial & Sculptural Exhibitions and Experiences / for "Better side of winter"
- 2023 Shots Awards EMEA Shortlisted / Ad of the Year: Production and Styling
- 2023 KTR for "Better Side of Winter" / GOLD / BEST OF ENTERTAINMENT
- 2023 KTR for "Better Side of Winter" / 5x GOLD in categories: Art Direction & Event & Design in public spaces & Craft Photography & Entertainment
- 2023 KTR for "Better Side of Winter" / SILVER / Craft Video Scenography
- 2023 KTR for "Better Side of Winter" / 2x BROWN in: Branded Events & Design Installation
Sweater photographer: Mateusz Luzar
Sweater stylist: Nina Utrata
Design: Marcin Szmidt, Jan Cieślak
Sweater stylist: Nina Utrata
Design: Marcin Szmidt, Jan Cieślak
